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Product Usage Data > Revenue Cohorts
Establishing a Leading Indicator of Retention (LIR) with a small customer set
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Liz Christo
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How, when, and why to roll out a sales qualification methodology
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Marketing metrics that matter (TEMPLATE)
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Streamline account planning with AI
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Refine your ICP to kick off 2024 (TEMPLATE)
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5 steps to save your at-risk customers
A CS strategy from identification to prevention
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Liz Christo
The importance of attribution and how to do it effectively
A deep-dive for marketers in the HubSpot ecosystem
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Liz Christo
How to run an effective 1:1 at all levels of your GTM org
Advice for meeting with AEs, Sales Managers, and VPs/GTM Leaders
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Liz Christo
How to build credibility in a sales role
Advice for new sellers (or any seller!) on how to gain prospects' trust
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Liz Christo
Fundraising advice for founders
How to maximize value while minimizing time spent with VCs
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Liz Christo
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Building a marketing budget, PART 2!
We're back with a new template you can put into action
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Liz Christo
Zero-based budgeting [TEMPLATE]
Assessing spend allocation as you scale your team
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Liz Christo
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The role of the BDR in PLG/PLS
Tips for seamlessly integrating sales into a product-led strategy
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Liz Christo
Maximizing reach on LinkedIn
Strategies for amplifying your startup's presence and setting impactful goals
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Liz Christo
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Dear Stage 2
Dear Stage 2
Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.
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