Dear Stage 2

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What should my post-sale team look like?
Tips for specialist your team to optimize customer experience
 • 
Liz Christo
Is it time to run a pricing project?
Your guide to a pricing and packaging revamp
 • 
Liz Christo
BDR Compensation Model: Is it time for a change?
A guide to picking a plan and setting the right metric for your business
 • 
Liz Christo
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Marketing metrics that matter (TEMPLATE)
 • Liz Christo
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Help with time management?!
 • Liz Christo
Category creation is not for the faint of heart
The dreaded “No Budget” objection
 • Liz Christo
Getting started with a channel strategy
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Getting started with a channel strategy
Advice for moving from the idea stage to project stage
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Liz Christo
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Marketing metrics that matter (TEMPLATE)
How to prepare board meeting slides that will spark engagement
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Liz Christo
1
Productivity and engagement in a remote/hybrid world
Advice for leaders concerned about the "quiet quitting" phenomenon
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Liz Christo
1
We need better swag!
A rant on SWAG: Stuff We All Get. AKA alternatives to the branded water bottle
 • 
Liz Christo
Category creation is not for the faint of heart
Tips for defining and expanding unoccupied whitespace
4 principles for marketing compensation
A guide to setting variable comp plans for the marketing department
 • 
Liz Christo
Mapping your buyer journey
A guide to aligning sales, marketing and CS
 • 
Liz Christo
Dear Stage 2
Dear Stage 2
Dear Stage 2 is a weekly advice column answering go-to-market questions from the B2B startup community.
© 2023 Liz Christo
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